I'm trying something new. I've had to go up on the price of my famous lip balm but I'm going to try using free shipping with this item. Even though the price has gone up, with doing away with the cost of shipping it may be even cheaper for the online buyer than before the price change. This could be temporary but we'll see how this goes. If its sustainable I may keep the free shipping on this item. This is also available locally at Peddler's Paradise on Franklin St in downtown Monroe, NC.